Privacy Policy

This Privacy Notice describes how New Arts Trading Company (hereinafter also referred to as ”we”, “us”, ”our” or “New Arts Trading Company”) processes and protects according to the General Data Protection Regulation (GDPR) and the relevant Finnish data protection laws, the data you provide us with when using our website.

The security of personal data such as name, address, telephone number or email, is a serious and important concern for our company. Therefore, we conduct our online activities in compliance with the respective statutory provisions relating to data protection and data security. Below, you can find the information we process.

In the event of any questions, comments, complaints or to exercise your rights as a data subject in connection with our Privacy Notice and the processing of your personal data by our websites, you can contact our customer support at support@newartsmarket.com.

 

Personal data / types of use

As a principle, the protection of your personal data is of highest priority for us. You decide whether or not you wish to make such data known to us, for example in the course of any registration, survey or the like. Such information on your part is relevant for your enquiry, but you provide it on a voluntary basis. An exception to this rule is when prior consent cannot be obtained for practical reasons and the processing of data is permitted by law.

Legal basis for the processing of personal data

If we obtain the consent of the data subject to process their personal data, Article 6(1)(a) GDPR serves as the legal basis for the processing of personal data.

When processing personal data necessary for the performance of a contract to which the data subject is party, Article 6(1)(b) GDPR shall serve as the legal basis. This also applies to any processing required to perform pre-contractual measures.

If processing of personal data is necessary for compliance with a legal obligation to which New Arts Trading Company is subject, Article 6(1)(c) GDPR shall serve as the legal basis.

In the event that the vital interests of the data subject or of another natural person necessitate the processing of personal data, Article 6 (1)(d) GDPR shall serve as the legal basis.

If processing is necessary to safeguard the legitimate interests of our company or of a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject, Article 6(1)(f) GDPR shall serve as the legal basis for processing.

The legal basis for and more information about data processing using cookies on our website can be found in the section on cookies.

Data deletion and storage duration

The data subject’s personal data will be deleted or blocked as soon as the purpose of storage ceases to apply. Data may be stored beyond this if provisions have been made for this by the European or national legislator in Union regulations, laws or other rules to which the controller is subject. Data will also be blocked or deleted if a storage period prescribed by the standards mentioned above expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.

 

Exchange of data / contractual relationships with partners / third parties

In addition to the types of use described above, we will transfer your data to third parties that are involved in the processing of your order or that participate in contracts. For example, if you place an order via our website, we will transmit your order information to our partner companies and contractors who process and deliver your order to you. Data will only be transmitted to the extent required in order to fulfil or deliver your order or to process an enquiry. The legal basis for this is the fulfilment of the contract concluded with you (e.g. for orders) or the initiation of a contract (Article 6(1)(b) GDPR).

We will also transmit personal data to third parties where we are required to do so by law. The legal basis in this instance is Article 6(1)(c) GDPR.

Data automatically collected on our website / usage data

We welcome anybody to visit and use our website free of charge and to look at the products on offer. When you visit our website, we record the following general usage data in order to assess which parts of our website you visit and how long you stay there:

  1. Information about the browser type and version used
  2. The user’s operating system
  3. The user’s IP address
  4. Date and time of access
  5. Websites from which the user’ system reaches our website
  6. The services and functions used on our website

Such data will be combined with the usage data of all visitors to our website in order to measure the number of visitors, the average time of the visits, pages visited, etc. The data we collect is combined and used for internal purposes only.

The legal basis for the temporary storage of data and log files is Article 6(1)(f) GDPR.

We use this combined data for evaluating our products, services and the news we make available via our website, as well as for monitoring use of our website and generally improving its content.

The temporary storage of IP addresses by the system is required in order to enable the delivery of the website to the user’s computer. To do this, the user’s IP address must be stored for the duration of the session.

Data is stored in log files to ensure the functionality of the website. In addition, we use the data to optimise the website and to ensure the security of our information technology systems. These purposes are also the basis for our legitimate interests in data processing pursuant to Article 6(1)(f) GDPR.

The data will be deleted as soon as it is no longer necessary for the purpose of its collection.

The collection of data in order to provide the website and the storage of the data in log files is essential for the operation of the website. Therefore the user cannot opt out.

Third party advertisements or links to other websites displayed on our website may collect user data if you click on them or otherwise follow their instructions. We have no control over the data collected either voluntarily or involuntarily via advertisements or websites of third parties. We recommend that you read the privacy policies of the promoted websites if you have any concerns regarding the collection and use of your data.

 

Registration

On our website, we may offer users the opportunity to register by providing their personal data. The data is entered into an input screen and sent to us and stored. Data is not transferred to third parties. The following data is collected during the registration process:

  1. First name and surname
  2. Address
  3. Email address
  4. Company/institution (optional)

As part of the registration process, consent is obtained from the user to process this data.
The legal basis for processing data if the user’s consent is given is Article 6(1)(a) GDPR.
If the registration serves to fulfil a contract to which the user is party or to perform pre-contractual measures, the additional legal basis for the processing of data is Article 6(1)(b) GDPR.
User registration is necessary in order to provide certain content and services on our website.
User registration is necessary in order to fulfil a contract with the user or to perform pre-contractual measures.
The data will be deleted as soon as it is no longer necessary for the purpose of its collection.
This is the case for data collected during the registration process if the registration for our website is cancelled or modified.
This is the case for data collected during the registration process for the purpose of fulfilling a contract or performing pre-contractual measures if the data is no longer necessary for the performance of the contract. Even after the conclusion of the contract, there may be a need to store the contracting party’s personal data in order to comply with contractual or legal obligations.
As a user, you have the option to cancel your registration at any time. The data stored about you can be modified at any time via customer support.
If the data is necessary for the fulfilment of a contract or for performing pre-contractual measures, premature deletion of the data is only possible if contractual or legal obligations do not preclude deletion.

 

Contact form and email contact

Our website may offer options to give feedback and to leave notes/comments for orders. If a user takes advantage of one of these options, the data entered on the input screen will be transmitted to us and stored. This data includes:

  1. “Give feedback”: your message (if it contains voluntary information from you containing personal data), and email address (optional)

Alternatively, you can contact us via the email addresses provided on our website. In this case, the user’s personal data transmitted by email will be stored.

No data is passed on to third parties in this context. The data is used exclusively for processing the conversation.

The legal basis for processing the data transmitted in the course of sending an email is Article 6 (1)(f) GDPR. If the purpose of the email is to conclude a contract, the additional legal basis for the processing shall be Article 6(1)(b) GDPR.

The personal data from the input screen is only processed in order for us to process the contact. In the event of contact via email, this is also the basis for the required legitimate interest in the processing of data.

Any other personal data processed during the sending process serves to prevent misuse of the contact form and to ensure the security of our information technology systems.

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. For the personal data from the contact form input screen and the data sent by email, this is the case if the respective conversation with the user has ended. The conversation is deemed to be ended if it can be inferred from the circumstances that the relevant facts have been conclusively clarified.

Rights as a data subject

If your personal data is processed, you are a data subject as defined in the GDPR and you have the following rights with regard to the controller:

  1. Information, rectification, restriction and deletion
    You have the right to access the data stored about you by us and information concerning its origin and recipient and the purpose of data processing by our websites free of charge at any time. In addition, you have the right to rectify, delete or restrict the processing of your personal data, provided the legal requirements to do so are met.

Details can be found in the relevant statutory provisions, Article 15 to 19 GDPR.

  1. Right to data portability
    You have the right to receive the personal data concerning you that you have provided to us as the controller, in a structured, commonly used and machine-readable format. We can comply with this right by providing a csv export of the customer data processed about you.
  2. Right to information
    If you have exercised your right of rectification, deletion or restriction of processing against the controller, the controller is obliged to notify all recipients to whom your personal data has been disclosed of this rectification or deletion of data or restriction of processing, unless this proves to be impossible or involves a disproportionate effort.

You have the right to be informed about these recipients by the controller.

  1. Right to object

You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you that is based upon point (e) or (f) of Article 6(1) GDPR, including profiling based upon those provisions.

The controller shall no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing that override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

Where your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.

If you object to processing for direct marketing purposes, your personal data will no longer be processed for such purposes.

In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, you may exercise your right to object by automated means using technical specifications.

  1. Revocability of declarations of consent under data protection law

You may also revoke your consent with regard to us at any time with effect for the future using the contact details given below.

  1. Right to lodge a complaint with a supervisory authority
    Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

The supervisory authority with which the complaint has been lodged will inform the complainant on the progress and the outcome of the complaint including the possibility of a judicial remedy pursuant to Article 78 GDPR.

Updates to this Privacy Notice

We may update this Privacy Notice from time to time. Any changes will be displayed on the website. If you have any comments or questions regarding this Privacy Notice or any other guidelines on this website, please contact us in writing.

 

Use of services for marketing and analysis

Google Analytics

Our website utilises Google Analytics, a web analytics tool by Google Inc. (“Google”). Google Analytics uses “cookies”, text files stored on your computer that enable analysis of how you use the website. The cookie-generated information about your use of this website is usually transmitted to and stored on a Google server in the United States. However, if you are in a country that is a member state of the European Union or a contracting party to the Agreement on the European Economic Area, and if IP address anonymization has been activated on this website, Google will first truncate your IP address. Only by way of exception will the full IP address be transmitted to a Google server in the United States and truncated there. Google will use this information on our behalf for the purposes of analysing how you use the website, compiling reports on website activity and providing further services related to website and internet use to the website operator. Google will not combine the IP address transmitted by your browser via Google Analytics with other Google data. You can disable cookies by setting your browser accordingly; however, if you do this you may not be able to use the full functionality of this website.

 

Statutory right of withdrawal

You can find out how to withdraw your consent given using our cookie pop-up in the section Withdrawal of consent to the use of cookies and other identifiers/tags.

We would also like to point out that our website uses Google Analytics with the anonymizeIP extension so that IP addresses are only processed further in an abbreviated form to prevent them being directly linked to a particular individual.

More detailed information about the function of Google Analytics and the terms of use and privacy policy relevant to this service can be found under http://www.google.com/analytics/terms/gb.html and http://www.google.com/intl/en/policies/privacy/.

Google Ireland Ltd. is a subsidiary of Google LLC, based in the USA. It cannot be excluded that the data collected by Google will also be sent to the USA. However, Google LLC has submitted to and been certified in accordance with the Privacy Shield agreement concluded between the European Union and the USA. Google consequently undertakes to comply with the standards and provisions laid out in European data protection law.

More detailed information about Google LLC’s EU-US Privacy Shield certification and its validity can be found here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google Tag Manager

We use Google Tag Manager to manage “website tags”. Tags are small code elements on our website that run upon certain interactions with the website and send measured data to the third party programs used (e.g. Google Analytics). The Tag Manager itself does not use cookies and does not collect any personal data. The Tag Manager triggers other tags that collect data and place cookies under certain circumstances (e.g. the third party programs used). The Tag Manager does not access this data.

Embedding to Social Media

Links to external social network services such as Facebook, YouTube and Twitter are embedded on our website, in particular in the areas displaying our products. The responsibility for the internet services of these social network services lies solely with their operators. Below you will find further information, categorised according to the corresponding social network service.

None of your data is transferred to social media services as a result of our links to these services. These are normal hyperlinks, through which no regular data transmission takes place. If you click on the link, you will be taken directly to our social media page on the respective social media service. Data is only transmitted if you are logged into your user account of the corresponding social media service. You can then link to or share content from our websites directly using the social media service, or you can watch the videos that are on our YouTube channel. Under certain circumstances, the social media service may thus ascertain which content you have viewed on our website.

The responsibility for the social media services linked to by us lies exclusively with:

  • Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, for Facebook and its website;
  • Instagram, LLC, 1601 Willow Rd. Menlo Park, CA 94025, USA, for Instagram and its website;
  • Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA, for Pinterest and its website;
  • YouTube, LLC, 901 Cherry Ave., St. Bruno, CA 94066, USA, for YouTube and its website;
  • Twitter Inc., 1355 Market St., Suite 900, San Francisco, CA 94103, USA, for Twitter and its website;

For further information regarding the purpose and scope of data collection, and regarding the further processing and use of your data by the respective social media service, see the privacy rules of the relevant service. These are available online:

Under the above-mentioned links you will also find information regarding settings for the protection of your privacy and regarding your further rights concerning the processing of your data by the respective social network service.

Facebook remarketing

On our websites, we use the “Vanilla Custom Audiences Pixel”, a service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). With the help of this service we can reach our customers directly through the Facebook network by showing “Facebook ads” to visitors of our website when they visit the social network Facebook.

To this end we have implemented the Facebook “remarketing pixel”. This involves code snippets that are able to identify your browser via the browser ID – your browser’s individual fingerprint – and detect that you visited our website and what exactly you viewed there. A direct connection to the Facebook servers is made when you visit our website. Facebook is able to identify you using your browser-ID, as this is linked to other data saved to your Facebook user account. Facebook then shows customised advertisements that are matched to your needs on your Facebook timeline or in another place on Facebook.

We are not able to personally identify you via the Facebook pixel, because we do not save any personal data other than your browser ID using the Facebook remarketing pixel.

More information about Facebook Custom Audiences, the particulars of data processing using this service and Facebook’s data policy can be found at https://www.facebook.com/about/privacy/.

 

Statutory right of withdrawal

You can find out how to withdraw your consent given using our cookie pop-up in the section Withdrawal of consent to the use of cookies and other identifiers/tags.

Facebook Inc. is a company based in the USA. It cannot be excluded that the data collected by Facebook will also be sent to the USA. However, Facebook Inc. has submitted to and been certified in accordance with the Privacy Shield agreement concluded between the European Union and the USA. Facebook consequently undertakes to comply with the standards and provisions laid out in European data protection law.

More detailed information about Facebook Inc.’s EU-US Privacy Shield certification and its validity can be found here: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Google Ads Conversion Tracking

Our website utilises the Google Ads Conversion Tracking function. The provider of this service is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). If you click on an Ads advertisement placed by Google, a “conversion tracking cookie” will be stored on your computer. This cookie is valid for 30 days and does not contain data that would allow us to identify you personally.

Conversion tracking allows us and Google to identify the Ads advertisements you have clicked on and whether you were forwarded to our website via an advertisement, if you visit our website and the cookie is still valid. Google provides us with our own cookie, which is different from the cookies of other customers of this Google service, so that we can only implement a reach assessment with regard to our own cookies, and not across all websites of customers of the Google Ads service. The cookie enables us to compile our own conversion statistics on customers that visit our website through Ads advertisements.

 

Statutory right of withdrawal

You can find out how to withdraw your consent given using our cookie pop-up in the section Withdrawal of consent to the use of cookies and other identifiers/tags.

Google Ireland Ltd. is a subsidiary of Google LLC, based in the USA. It cannot be excluded that the data collected by Google will also be sent to the USA. However, Google LLC has submitted to and been certified in accordance with the Privacy Shield agreement concluded between the European Union and the USA. Google consequently undertakes to comply with the standards and provisions laid out in European data protection law.

More detailed information about Google LLC’s EU-US Privacy Shield certification and its validity can be found here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

DoubleClick and Google Ads Remarketing

Our website utilises the DoubleClick Remarketing Pixel and Google Ads Remarketing or “Similar Audiences”. The provider of both services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Using these services, we can show you advertisements associated with our online shop (e.g. interesting product offers) on the websites of other service providers that also use these Google services (“partners” in the Google Display network). Furthermore, we can use Google Ads Remarketing to place a message on the websites of other providers in the Google Display Network reminding you to complete your order if you have recently abandoned an order on our online shop. This requires the use of cookie technology.

To this end, Google stores a small file containing a sequence of numbers (“cookie ID”) in your browser to identify you as a visitor to our website and collect other anonymous data about the use of our website. The cookie ID is stored by us and used only to explicitly identify your browser and not to identify you as a person. These services are not used to collect or store your personal data.

We use Google Remarketing across multiple devices. This means, for example, that if you begin making a purchase from our online shop using your smartphone and complete it on your laptop, we can reach you with the abovementioned personalised advertisements on the other device you use. However, this will only happen if you have given Google your consent for Google to link your web and app browsing history with your Google account, and for information from your Google account to be used to personalise the advertisements you see online. In this instance, Google uses the data of this logged-in user together with Google analytics data to define and create audience lists for Remarketing across multiple devices. Google Analytics collects this user’s Google-authenticated IDs to support this function. This data from Google is temporarily linked with our Google Analytics data to create our audiences.

Please check the privacy settings in your Google account to prevent Google linking your web and app browsing history with your Google account.

No personal data will be transmitted to Google for the purpose of displaying a message reminding you of an abandoned order on our online shop. Only the fact that you wanted to place an order on our online shop under the collected cookie ID and abandoned this order, as well as the total price of the intended order, will be transmitted to Google for this purpose (“shopping cart transfer”).

 

Statutory right of withdrawal

You can find out how to withdraw your consent given using our cookie pop-up in the section Withdrawal of consent to the use of cookies and other identifiers/tags.

Google Ireland Ltd. is a subsidiary of Google LLC, based in the USA. It cannot be excluded that the data collected by Google will also be sent to the USA. However, Google LLC has submitted to and been certified in accordance with the Privacy Shield agreement concluded between the European Union and the USA. Google consequently undertakes to comply with the standards and provisions laid out in European data protection law.

More detailed information about Google LLC’s EU-US Privacy Shield certification and its validity can be found here: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Further information about Google’s remarketing services, the details of data processing through these services and Google’s privacy policy can be found under http://www.google.com/policies/technologies/ads/.

Embedded YouTube videos

When you visit a website into which YouTube videos are embedded, Google receives information that you have accessed this website. The data mentioned in the above section (“usage data”) is also transmitted. This happens regardless of whether Google provides a user account that you can log into or whether no user account exists. If you are logged into your Google account, your data will be directly associated with your account. If you do not wish data to be associated with your Google profile, you must log out prior to visiting websites into which YouTube videos are embedded.

Google stores this data as a user profile and uses it for purposes of advertising, market research and/or demand-led configuration of its website. Such evaluation takes place (even for users who are not logged in) for the purposes of demand-oriented advertising. You can find more information in the Google Privacy Policy: https://policies.google.com/privacy.

The legal basis for the use of YouTube videos on our website is our legitimate interest (Article 6(1)(1)(f) GDPR) in the demand-oriented, visually optimised presentation of our website, above all through the use of videos.

 

Right to object

You have the right to object to the creation of these user profiles, whereby you must contact Google in order to exercise this right. You can use the privacy settings in your Google account to determine how Google can use your data for advertising or other purposes. This includes settings determining the display of advertisements (“ads”).